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Wednesday, April 7, 2010

Get Clients with Specific Goals -by Jennifer Davey

Most successful individuals will tell you that the secret to their success has been a clear plan that defines where they are going and what steps they are taking to get there. This is great advice. A great plan can make all the difference in the world to your business. But for a plan to be more than just words on paper, it needs to be specific.

Vague goals will lead to vague actions. Stating that you want to get new clients within the next month is a great goal, but it isn’t really helpful. You need to take that vague goal and really focus the microscope on it. How many clients do you want to get? What type of clients do you want to get? Thinking clearly about exactly what you want will allow you to set up a great plan to accomplish your goals.

Clarity in your goal setting will allow success. Most goals are very lofty. Being specific gives you the knowledge needed to attack the goal on a daily basis to create success over time. In order to get specific, you must spend the time necessary to discover exactly what it is you want. Then you can list the steps needed to take to get to that specific want.

Making specific goals will allow you to break them into smaller goals. Getting 20 new clients in July is a great goal, but it may send a shiver down your spine every single time you think about it. However, if you get specific about what clients you want and how you will get them, the goal becomes manageable. You can set small daily goals for yourself that will add up to the original goal of 20 new clients by the end of July. Instead of tackling a monster, you are just dealing with his limbs each day.

When you tackle smaller goals on the path to the larger goal, it creates a feeling of success. This feeling will drive you. It will make you want to tackle those goals with gusto, ensuring their completion.

The road to success is lined by specificity. Don’t shy away from specifics. Get really detailed and spend the time necessary to set yourself up to win. Many people don’t get specific with goals because it is scary to put what you want into clear terms. You might not believe it’s possible or that you deserve it. Ignore the skeptic inside your head. Get specific and find out exactly what you want. Only then can you truly go after it.

Small Business Coach and Marketing Strategist, Jennifer Davey, is the author of the “Getting Clients Home Study Program”, the step-by-step guide to getting clients, building your business and making more income. Grab a FREE copy of her 14-Step Formula for Getting Clients and Report “What you Need to Know to Be Successful at Getting Clients” visit

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