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Wednesday, February 3, 2010

Market for Clients during Tough Times -By Jennifer Davey

This post is by a fellow marketing consultant/coach, Jennifer Davey. She covers many of the same issues I do but has a slightly different slant on things. She wrote an article recently that I think is critical for all small businesses to hear. Since I hate trying to re-write or say something that someone else has already said so well, I'm just going to re-post her article here (with her permission). And be sure to check out Jennifer's new upcoming teleclass on making your website earn its keep. Discover the steps, tips and tricks that you can use to make your website successful in the How to Make Your Website Earn its Salary and Get Clients teleclass. Hope you enjoy this article!

Tough financial times lead to tough decisions that can turn out to be business killers. Businesses tend to reflect their customers. When customers are spending, businesses tend to spend. When customers scale back on spending, businesses tend to make cuts to save on that extra income they aren’t making. These cuts end up costing the business even more.

If you offer a useful service or product to clients, they will buy no matter what is happening in the economy. Business does not come to a stop just because there is a recession. To the contrary, if your services or products are of VALUE to your clients, they will still buy it during tough times.

A successful business must never abandon what made them shine in the first place. A successful business is one that is forever moving forward. Moving forward means marketing to get clients. Be proactive to get results for your business.

Tough financial times demand a more focused marketing plan. Clients are in the marketplace looking for what you offer. If you don’t market to them, someone else will and you will lose business during a critical time.

Bad financial times are when great businesses are separated from average businesses. Focus even more on solid marketing to get your services in front of the potential clients. Keep your business moving in the right direction with targeted marketing.

The only way your business is going to survive and thrive during a down economy is with steady clientele. You need marketing in order to get new clients and keep old clients returning. Are you doing all the marketing necessary to bring in new business? Make sure you are following a strong marketing plan to attract new clients and keep old clients. Take the time to review your plan and create a new one if needed.

Small Business Coach and Marketing Strategist, Jennifer Davey, is the author of the “Getting Clients Home Study Program”, the step-by-step guide to getting clients, building your business and making more income. For a FREE copy of her 14-Step Formula for Getting Clients and Report “What you Need to Know to Be Successful at Getting Clients” visit

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